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Monthly Archive: March 2012

Mar
19

BMW Team RLL Claims 12 Hours of Sebring GT Victory

American Le Mans Series

BMW Team RLL claims 12 Hours of Sebring GT victory for a second consecutive year.

Sebring, March 17th 2012. BMW Team RLL had an excellent start to the 2012 American Le Mans Series season. At the 60th running of the 12 Hours of Sebring (US) the No. 56 BMW M3 GT claimed overall victory in the GT class after 307 laps of the “Sebring International Raceway” and a dramatic final stage of the race. Over the course of the thrilling marathon, Dirk Müller (DE), Joey Hand (US) and Jonathan Summerton (US) shared the driving duties. Last year, Müller and Hand (along with Andy Priaulx) crossed the line as winners in the BMW M3 GT at the season opener.

The sister BMW M3 GT, Number 155, was driven by Jörg Müller (DE), Bill Auberlen (US) and Uwe Alzen (DE). The trio finished the race, which saw a combined field of ALMS GT cars and FIA World Endurance Championship (WEC) GTE entries, in fifth overall and scored fourth place points in ALMS GT class.

Summerton experienced a perfect debut in sports car racing by making it to the top step of the podium. With today’s win, a BMW M3 has now emerged victorious in the GT class of this event for the fourth time: 1997, 1998, 2011 and 2012. BMW claimed overall victory in 1975 with the BMW 3.0 CSL, as well as with the BMW V12 LMR in 1999. With BMW M celebrating its 40th anniversary this year, this historic win comes as the perfect present.

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Mar
16

INSIDETRACK April 2012: A BRIGHT NEW LOOK FOR THE 2013 BMW X6

BRAWNIER. BRIGHTER. BOLDER. THE NEW 2013 BMW X6.

Powerful, luxurious and amazingly agile, the BMW X6 turns heads wherever it goes. Now, freshened for model year 2013, it is ready to meet uptown theaters, downtown galleries and way-out-of-town dirt roads.

Two efficient TwinPower Turbo engines – a 300-hp inline six-cylinder in the X6 xDrive35i and a 400-hp V-8 in the X6 xDrive50i – pack even more muscle with the optional new M Performance Package, which adds 15 and 30 horses, respectively. These are ideally mated to the quick-shifting 8-speed Sport Automatic transmission with steering wheel-mounted shift paddles.

At night, another new feature makes its appearance. Optional Adaptive LED headlights with Corona headlight-rings illuminate dark streets with intense daytime-like light. They include Adaptive turning and Cornering Lights to lead the way around curves. The rear lights also now feature two horizontal LED light bars, a signature of the latest BMW models. Four new Metallic paint colors also make their debut: Orion Silver, Midnight Blue, Marrakesh Brown and Carbon Black.

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Mar
12

BMW Team RLL kicks off the 2012 ALMS season in Sebring.

American Le Mans Series

BMW Team RLL kicks off the 2012 ALMS season in Sebring.

Munich, March 12th 2012. BMW Team RLL launches the defense of its titles in the GT class of the American Le Mans Series (ALMS) at the 12 Hours of Sebring (US) this Saturday. The “Sebring International Raceway” is the oldest circuit in North America and this year hosts the spectacular endurance race for the 60th time.

This is not the only important anniversary this year: BMW M is celebrating its 40th birthday in 2012. A BMW M3 has triumphed in the GT class at Sebring on four occasions – 1997, 1998, 2001 and 2011. BMW also has two overall victories to its name. In 1975 the BMW 3.0 CSL won in Florida, while the BMW V12 LMR prototype crossed the line first after 12 hours in 1999.

Joey Hand (US) and Dirk Müller (DE) return to the ALMS as reigning GT champions. This year they will once again alternate behind the wheel of the No. 56 BMW M3 GT. Twenty-three year old Jonathan Summerton (US) will join them as the third driver in Sebring, and will also line up at a further three races over the course of the season.

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Mar
07

31 BMW dealers honored as Centers of Excellence


BMW of North America Announces Best Dealership Awards

31 BMW dealers honored as Centers of Excellence

Woodcliff Lake, NJ – March 7, 2012… BMW of North America, LLC today announced its annual Center of Excellence honors, awarded to the top performing dealerships in the U.S. Thirty-one of the 339 BMW dealers nationwide achieved “2012 Center of Excellence” status based on their 2011 performance in customer satisfaction, outstanding brand representation, operational excellence and profitability.

“BMW customers have high expectations of their vehicle and their dealer,” said Peter Miles, BMW of North America Executive VP of Operations. “It takes extraordinary and consistent effort to attain the level of a COE dealership.”

The BMW Group continues to lead the automotive industry as the number one premium auto manufacturer in the world and is the primary mobility provider for the London 2012 Olympic Games, as well as the 2012 U.S. Olympic and Paralympic Teams. During 2012, BMW will launch a number of new vehicles in the U.S., including the all-new 3 Series Sedan, 6 Series Gran Coupe, and the M5 Sedan ensuring their position as the number one luxury brand in the U.S.

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Mar
06

BMW Group Financial Services Builds Brand Loyalty


BMW Group Financial Services Builds Brand Loyalty for Lease-end Customers –

Launch of All-New Video Platform Enhances Consumer Peace-of-Mind.

Both BMW and MINI Lease Customers Gain Positive Brand Experience While Understanding Lease-End Expectations.

Woodcliff Lake, NJ – March 6, 2012 – As the first captive finance organization to offer lease-end video communications, BMW Group Financial Services brings peace-of-mind to its BMW and MINI leasing customers by visually explaining the lease return process before the transaction ever begins. Through an all-new video component, BMW Group Financial Services captures an opportunity to ease any potential apprehension for lease customers, while creating the ability to open an early dialogue between dealers and their clientele – potentially omitting any discrepancies regarding an acceptable lease return.

BMW and MINI lease customers now can view eight separate segments of useful information regarding lease-end procedures. The videos are found on BMW and MINI websites, where they can learn about wear and tear. The categories to view are: introduction; exterior dents, dings and scratches; interior condition; scheduled maintenance; windshield chips; tire and wheel condition; use of the ding-o-meter; and final steps.

Steve Swecker, general manager of sales operations for BMW Group Financial Services, notes that while the lease for one vehicle may be ending, the brand experience still remains.

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Mar
05

BMW 6 Series Gran Coupe to Make North American Debut


BMW 6 Series Gran Coupe to Make North American Debut at 2012 Amelia Island Concours d’Elegance.

All-new 2013 BMW M5, 3 Series Sedan as well as Sebring winners featured.

Woodcliff Lake, NJ – March 5, 2012… The all-new BMW 6 Series Gran Coupe four-door Coupe will make its North American debut at the 2012 Amelia Island Concours d’Elegance. The all-new, fifth generation M5 Sedan as well as the new 3 Series Sedan will also be highlighted. As part of the Concours’ celebration of the 60th 12 Hours of Sebring, two winning BMWs, the 3.5 CSL from 1975 and the V12 LMR from 1999 will also be featured. The company will bestow the BMW Award for Engineering Excellence to the car in the Concours that best represents cutting-edge technology in its day. BMW 7 Series models will be available for public test drives on Friday and Saturday.

BMW 6 Series Gran Coupe

The BMW 6 Series Gran Coupe – a new 4-door, 4+1 seat addition to the 6 Series line successfully combines the stunning proportions, design and driving dynamics of the
6 Series Coupe with interior room and amenities for up to five passengers. Harmonious proportions, precise lines and sleekly contoured surfaces give the BMW 6 Series Gran Coupe
the unique ability to satisfy the driver who wants a luxurious and sporty coupe yet needs a car capable of carrying four adults in comfort and luxury. The BMW 6 Series Gran Coupe will be offered as three distinct models in the US. The TwinPower Turbo inline 6 powered 2013 BMW 640i Gran Coupe is the initial model and arrives early this summer. Later in the summer, the TwinPower Turbo V-8 powered 2013 BMW 650i Gran Coupe and the all-wheel drive 2013 BMW 650i xDrive Gran Coupe will join the range.

All-new 2013 BMW M5

Since the “M5” badge was first placed on the deck lid of a BMW back in 1988, this iconic model has exemplified the luxury and daily usability of a top range BMW sedan combined with true super-car performance. Now, in its 5th generation, the all-new BMW M5 is again poised to redefine the performance envelope possible in a luxury sedan.

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