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Dec
01

BMW launches ReachNow car-sharing service in China

Today, the BMW Group, in partnership with EVCARD, a Shanghai-based electric car-sharing company under Global Car-Sharing & Rental Co. Ltd., launches its car-sharing service in Chengdu under the co-brand “ReachNow Powered By EVCARD”. The mobility service based in the capital city of Southwest China’s Sichuan province will offer station-based premium electric car-sharing. The debut of ReachNow in Asia marks the BMW Group’s first mobility service offering in the Chinese market, aiming to provide new and innovative individual mobility solutions to Chinese customers at the price of 2 RMB per minute with 100 units of pure electric BMW i3 to be in operation.

Dr. Bernhard Blättel, Vice President Mobility and Energy Services at BMW Group, says: “The launch of ReachNow in China contributes to the BMW Group’s vision of future mobility. As China and Chinese customers are playing a crucial role in the transformation of mobility, together with our local partners, we aim to bring our worldwide experience in mobility services to this market. We strive to meet the ever-increasing Chinese customer demands for convenient and sustainable mobility with our premium cars and services. ReachNow Powered By EVCARD is a perfect combination of electro mobility and car-sharing that will also contribute to the sustainable and low-carbon lifestyle in urban areas of China. The official launch of the program in Chengdu represents a new milestone within the BMW Group’s Mobility Services Strategy.”

ReachNow Powered By EVCARD will offer customers in Chengdu a high-end, intelligent and flexible on-demand mobility experience. The combination of EVCARD’s APP with BMW Group’s advanced car-sharing technology will offer users to effortlessly complete the whole process of car-usage without a key, including car reservation, pick up, drop off, start and stop the engine, payment etc. A customer service hotline will be available 24 hours to support users in case of any questions.

By 2018, 25 stations will be available in Chengdu, which will be located around high-end areas such as premium residential and commercial areas, office buildings hosting large companies, government compounds and five-star hotels. Users will need to pick up and drop off the cars within the stations.

The article BMW launches ReachNow car-sharing service in China appeared first on BMW BLOG

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