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Category Archive: marketing

Oct
21

BMW looking to reinvent both its design language and marketing

BMW looking to reinvent both its design language and marketing

BMW is on the verge of a huge change. Within the next year and a half, or so, BMW will be launching six new models, …

The article BMW looking to reinvent both its design language and marketing appeared first on BMW BLOG

Sep
27

Video: BMW Announces New Global Marketing Campaign for BMW X3

Video: BMW Announces New Global Marketing Campaign for BMW X3

Just yesterday we showed you a rather unusual take on presenting the new features of the fresh BMW X3, in the shape of a virtual tour …

The article Video: BMW Announces New Global Marketing Campaign for BMW X3 appeared first on BMW BLOG

Jun
30

BMW drastically changing its marketing and you might not like it

BMW drastically changing its marketing and you might not like it

There hasn’t been an article about a BMW in the past few years that I’ve read without it mentioning the brand slowly departing from the …

The article BMW drastically changing its marketing and you might not like it appeared first on BMW BLOG

Jan
30

BMW to refine model portfolio, Mercedes to expand

BMW to refine model portfolio, Mercedes to expand

This may be the most crowded and convoluted luxury car market in the history of the automobile. There are niches of niches of niches, with …

The article BMW to refine model portfolio, Mercedes to expand appeared first on BMW BLOG

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